Generac’s reported scale spans more than 9,200 employees, operations in more than 150 countries, and $4.2 billion of 2025 net sales. The figures below distinguish fiscal-year results, last-twelve-month mixes, surveys, backlog, estimates and forward guidance.
Key Generac Statistics
The most broadly useful Generac statistics include:
- More than 9,200 employees worldwide were reported by Generac on December 31, 2024.
- More than 1,200 engineers worldwide were reported by Generac on December 31, 2024.
- More than 150 countries were served by Generac’s business as of December 31, 2024.
- 18 global facilities supported Generac’s office, warehouse, sales, research-and-development and manufacturing operations on December 31, 2024.
- $4.3 billion in net sales was reported for fiscal 2024 in Generac’s sustainability fact card.
- $4,209.147 million in net sales was reported companywide for fiscal 2025.
- $4,295.834 million in net sales was reported companywide for fiscal 2024.
- $4,022.667 million in net sales was reported companywide for fiscal 2023.
- $4,564.737 million in net sales was reported companywide for fiscal 2022.
- $2,266.912 million in residential-product sales was reported for fiscal 2025.
- $1,457.385 million in commercial and industrial product sales was reported for fiscal 2025.
- $3,470.966 million in domestic net sales was reported for fiscal 2025.
- $738.181 million in international net sales was reported for fiscal 2025.
- A 12% compound annual growth rate was reported for Generac’s global commercial-and-industrial net sales from 2016 through 2024.
- More than $300 million of data-center product backlog was reported as of October 29, 2025.
- 33% participation in the eligible population was reported for Generac’s Healthy Living Program in 2024.
- 85% of the employee population provided input through Generac’s 2024 engagement survey.
- Approximately 17% adjusted EBITDA margin was included in Generac’s 2025 outlook guidance as of October 29, 2025.
Contents
- Generac scale, workforce and global footprint
- Generac revenue statistics and financial trends
- Residential, commercial and industrial sales data
- Domestic and international Generac statistics
- Engineering, manufacturing and workforce data
- Data-center, microgrid and energy-technology trends
Generac Scale, Workforce and Global Footprint
Generac’s 2024 Sustainability and Impact Report described a worldwide organization rather than a single-market generator business. As of December 31, 2024, it reported more than 9,200 employees, including more than 1,200 engineers, and business activity in more than 150 countries (2024 Sustainability and Impact Report).
The same report counted 18 global facilities covering office, warehouse, sales, research and development, and manufacturing functions. Five of those facilities were in Wisconsin, United States; this is a location count, not a measure of capacity or employment (2024 Sustainability and Impact Report).
| Scale measure | Reported figure | Period and scope |
|---|---|---|
| Employees | More than 9,200 | December 31, 2024; worldwide |
| Engineers | More than 1,200 | December 31, 2024; worldwide |
| Countries with business | More than 150 | December 31, 2024; worldwide operations |
| Global facilities | 18 | December 31, 2024; mixed functions |
| Wisconsin facilities | 5 | December 31, 2024; Wisconsin, United States |
Generac’s 2024 sustainability fact card reported $4.3 billion in fiscal-2024 net sales and $789 million of adjusted EBITDA. The sales figure is rounded, while adjusted EBITDA is a non-GAAP measure that Generac defines and reconciles in its report (2024 Sustainability and Impact Report).
Generac Revenue Statistics and Financial Trends
Generac’s GAAP net sales moved unevenly across the four reported fiscal years. The precise amounts below are in US dollars thousands, as presented in the annual reports (Generac Holdings Inc. 2024 Annual Report on Form 10-K; Generac Holdings Inc. 2025 Annual Report on Form 10-K).
| Fiscal year | GAAP net sales | GAAP gross profit |
|---|---|---|
| 2025 | $4,209.147 million | $1,611.737 million |
| 2024 | $4,295.834 million | $1,665.626 million |
| 2023 | $4,022.667 million | $1,365.431 million |
| 2022 | $4,564.737 million | $1,522.004 million |
The 2025 annual report said net sales were down 2.0% from 2024. Fiscal-2025 cost of goods sold was $2,597.410 million, selling and service expense was $555.358 million, and research and development expense was $243.470 million; R&D expense increased 10.9% versus 2024 (Generac Holdings Inc. 2025 Annual Report on Form 10-K).
These are companywide GAAP income-statement measures unless explicitly identified otherwise. They should not be read as unit sales, installed-generator counts or customer adoption rates.
Residential, Commercial and Industrial Generac Sales Data
Generac reports product classes by net sales, not by units shipped. In fiscal 2025, residential products remained the largest named class at $2,266.912 million, while commercial and industrial products generated $1,457.385 million and other products and services generated $484.850 million (Generac Holdings Inc. 2025 Annual Report on Form 10-K).
| Product class | Fiscal 2025 net sales | Fiscal 2024 net sales | Reported 2025 comparison |
|---|---|---|---|
| Residential products | $2,266.912 million | $2,433.474 million | Down 6.8% |
| Commercial and industrial products | $1,457.385 million | $1,389.469 million | Up 4.9% |
| Other products and services | $484.850 million | $472.891 million | Up 2.5% |
The 2025 comparison shows a different direction by class: residential-product sales fell 6.8%, while commercial and industrial sales rose 4.9% and other products and services rose 2.5%. The “other” category is broader than generator-only sales (Generac Holdings Inc. 2025 Annual Report on Form 10-K).
For a separate lens, Generac’s 2024 sustainability fact card classified its last-twelve-month product mix as 57% residential, 32% commercial and industrial, and 11% other. That LTM mix is not necessarily identical to fiscal-year 2024 product-class totals (2024 Sustainability and Impact Report).
Domestic and International Generac Statistics
Generac’s reportable-segment presentation separates domestic and international net sales. For fiscal 2025, domestic net sales were $3,470.966 million and international net sales were $738.181 million; for fiscal 2024, the corresponding figures were $3,599.149 million and $696.685 million (Generac Holdings Inc. 2025 Annual Report on Form 10-K; Generac Holdings Inc. 2024 Annual Report on Form 10-K).
| Segment presentation | Fiscal 2025 | Fiscal 2024 | 2025 comparison |
|---|---|---|---|
| Domestic net sales | $3,470.966 million | $3,599.149 million | Down 3.6% |
| International net sales | $738.181 million | $696.685 million | Up 6.0% |
Here, “domestic” and “international” retain Generac’s segment labels. Domestic is not necessarily a United States-only measure of end demand for every product, and international is a segment presentation rather than a country-by-country sales table (Generac Holdings Inc. 2025 Annual Report on Form 10-K).
The 2024 sustainability fact card showed an LTM net-sales mix of 84% domestic and 16% international. Those percentages are LTM figures, not precise fiscal-year shares (2024 Sustainability and Impact Report).
Generac Engineering, Manufacturing and Workforce Data
Generac’s 2024 annual report described stationary, portable and mobile generators spanning single-engine rated outputs from 800 watts to 3,250 kilowatts. This is a portfolio range, not the operating output of one generator under every condition (Generac Holdings Inc. 2024 Annual Report on Form 10-K).
The 10-K described approximately 1,250 engineers worldwide in its 2024 research-and-development discussion. That approximate figure differs in wording from the sustainability report’s “more than 1,200” engineers, so neither should be treated as an exact headcount (Generac Holdings Inc. 2024 Annual Report on Form 10-K; 2024 Sustainability and Impact Report).
Generac also reported two 2024 workforce-participation measures. Healthy Living Program participation was 33% of the eligible population, while its engagement survey gathered input from 85% of the employee population; survey participation is not the same as a positive engagement result or a workforce-wide health outcome (2024 Sustainability and Impact Report).
Data-Center, Microgrid and Energy-Technology Trends
Generac’s investor materials connect its commercial-and-industrial business with longer-term energy infrastructure demand. Global commercial-and-industrial net sales grew at a reported 12% CAGR from 2016 through 2024; CAGR summarizes endpoints and does not show annual volatility (Investor Presentation – May 2025).
As of October 29, 2025, Generac reported more than $300 million of data-center product backlog. Backlog is an order measure, not recognized revenue, shipment volume or profit (Investor Presentation – August 2025).
The same presentation plotted global data-center capacity rising from roughly 20 GW in 2025 to roughly 140 GW in 2030. These are chart-read approximations based on Cushman & Wakefield 2025 and company estimates, not Generac sales (Investor Presentation – August 2025).
Generac’s 2025 product launches included a next-generation home standby generator, large megawatt diesel generators, PWRcell 2 storage and Generac-branded microinverters. The four launch categories indicate portfolio activity, not unit sales or adoption (Generac Holdings Inc. 2025 Annual Report on Form 10-K).
Generac’s 2025 outlook presentation, current as of October 29, 2025, guided to approximately 17% adjusted EBITDA margin, free-cash-flow conversion of approximately 80% of adjusted net income, and a GAAP effective tax-rate range of 20.0% to 20.5%. These are forecasts and non-GAAP guidance where stated, not actual results (Investor Presentation – August 2025).